As a marketing executive, I bring over a decade of experience optimizing ecommerce strategy, digital marketing, and customer engagement for iconic brands in the competitive retail landscape. I craft marketing strategies that enhance the customer experience—creating and implementing ecommerce strategies that deliver measurable revenue and EBITDA growth. My expertise in leveraging site analytics has enabled me to optimize UX, increase conversion rates, and enhance customer engagement through data-driven shifts. 

I am adept at collaborating cross-functionally, ensuring alignment between merchandising, marketing, product management, and planning teams to create cohesive and impactful digital touchpoints.

As a leader, I prioritize cultivating high-performing teams focused on innovation, collaboration, and continuous learning. I have managed multimillion-dollar budgets and hold P&L responsibility, maximizing the impact of shoestring budgets and helping scrappy startups do more with less. I stay ahead of industry trends and integrate emerging technologies to position brands as market leaders and maintain their competitive edge. 

Over the course of my career, I’ve partnered with executive teams to steer them through reimagining their marketing strategies, launching digital transformations, and managing their creative teams effectively.

A few highlights of my career include:

• Transforming fragmented data ecosystems into unified, actionable insights to drive smarter marketing campaigns.

• Leading due diligence efforts for M&A activities, ensuring seamless transitions and value creation.

• Modernizing digital infrastructure and streamlining operations, cutting costs while scaling efficiency.

When I’m not working, I’m staying ahead of the latest industry trends, mentoring emerging marketing leaders, and brainstorming bold ideas that push the boundaries of what’s possible.

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